gumroad is literally the easiest. i launched in 10 minutes.

yes 10% sounds like a lot but for small indie stuff? worth it.

lemonsqueezy is great for EU customers (VAT handled = huge pain saved)

stripe is for when you have volume. setup takes days.

start with Gumroad, migrate to Stripe when you scale. simple.

sold $10k+ on all three platforms:

• Gumroad – simple, takes a cut (10%). indie darling.
• Lemon Squeezy – handles global taxes, 5% + $50c. good for EU.
• Stripe – 1.5% + 25c. cheapest, but setup is painful.

for indie hackers:

• US only → Stripe (cheapest)
• Global → Lemon Squeezy (taxes handled)
• Quick → Gumroad (easiest)